SEO What?

By Andrew Rowe

SEO, What?? It's amazing to us that so many companies are still missing the mark when it comes to search engine optimization as a vehicle for generating leads. This is the most important guerilla marketing technique that any company can be using in today's day and age in order to generate more business for itself, yet most business owners are still skeptical about the value of good online marketing. FACT: 85% of business buyers go to a search engine to look for a vendor when they don't already have one in mind. They either used Google, Yahoo, or MSN to type in key words and find potential vendors for products and service.

If 85% of all business buyers are doing this, yet your company is still engaged in traditional advertising through yellow pages or tradeshows or direct mail or other types of vehicles like this, how is it that you can expect to grow your sales when you're not present where actual people are searching for your product and service? The great news about search engine optimization too, is that your company doesn't have to be big in order to gain a high level online presence, where organic search brings your company name up. Likewise, it doesn't have to be the biggest company in order to get to the top of the search engines, given today's pay per click campaign opportunities. So, if your company is still not doing anything to optimize its web presence by getting it optimized for search engines and indexing your website into the major search engines, and doing link building and textual optimization, you're really missing the mark.

Doing this kind of foundation work to provide for better search engine visibility for your website is not even expensive and there are plenty of search engine optimization companies out there or search engine marketers, SEOs and SEMs that are capable of doing this work. Think about how search engine optimization can help your business. Even if your company is not doing ecommerce and selling online, most companies still routinely go first to the internet to look online for vendors and they go first to your website to see what sort of a vendor you are.

So, it stands to reason, that even if you're not selling your products online, from the standpoint of an ecommerce engine, you still should be marketing your products online to generate leads and awareness for your company. So, if your company is still in the dark ages and hasn't done any work to optimize its web presence, or if your company's name is the only thing that comes up when people actively search for your company by name but they can't find you when they search for your product or service, then you've got some work to do. Now is a great time for you to think about investing a modest amount of your marketing budget into search engine optimization in order to boost your online success and lead generation.

About Cube Management: Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.

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Is Content Important For Search Engines?

By Vladimir Ghetau

As we all know, information is what attracts visitors. A friend of mine told me something interesting and I would like to share it with you: "Content, Vladimir, is the KING!"- Right you are, mate!

Reality, go and check! Type something in a search engine like Google, Yahoo, or whatever. Search on a specific topic. Search engines count on content when displaying results. Again... "Content is the King!".

That's why, the next thing you should do is to start thinking of the topic of your website when you want a new one. Let's concentrate on the topic, by asking you a simple question... "What's the main topic which BEST describes your website?"

Here's the John example: John is selling gardening tools. Well ...for John, the main topic of his website is "gardening". The reason I'm asking you to find a word which best describes your website is because search engines nead a reason to read the content, index it, and display it in their search results.

We'll try together to provide a good reason for each search engine, like John did. When people search for the "gardening" topic, they find John's website. Isn't that clever?

The content will directly relate to your topic. That's why the search engines will need a main keyword to show your website in search results. Let's give 'em a good reason to list your website on their first page of search results!

Our John, has chosen his main keyword: gardening. You should think of a good one, too, which best resembles your website's content. Let me give you an example...

Google declared last year that they had over 250-300 million searches per day. Well, don't belive them, other experts suspect the number is much higher.

If you come up with a good keyword for your website, you'll get a lot more visitors considering those big numbers from statistics. So, now you have the topic. John had one too - "gardening".

Let's say someone wants to find some articles about gardening. Because John was smart, he put some articles about gardening too. He wanted to share his knowledge with his visitors. It's a powerfull marketing strategy which attracts visitors. Now John promotes his gardening tools inside his articles.

But, in the same time, search engines consider that John's web site is about gardening, and because of those articles, they give more importance to this particular website and display it higher in search results.

The importance of your website for any search engine will increase if you put a little bit more information about your chosen topic.

Simply put, it's important to find a keyword which describes your business.I'll give you a bonus before the ending of this article... you'll thank me later.

Yahoo, a respectful search engine provides us a tool to see how many searches were made last month, here is the link: http://inventory.overture.com/d/searchinventory/suggestion

By using this tool you can find a list with the number of searches during last month on a particular topic.

Google, the most "en-vogue" search engine these days, also has a unique keyword study and research tool, you can find it here: http://www.google.com/webhp?complete=1&hl=en

This is a "real time" application which displays keyword suggestions and the number of web pages regarding the topic you're interested in.

Before closing: today's homework is thinking about few important keywords for your web site. When you're completely satisfied with your choices, write them down. It will be a lot easier to choose the best one from your list.

All the best...

Vladimir Ghetau

Vladimir Ghetau is specialized in professional Web Designing. He wrote the book "How To Advertise Your Business Like A PRO" which helps improving your web site traffic up to 378%. You can see work results on his web design and development website at http://www.PixelTomorrow.com.

Article Source: http://EzineArticles.com/?expert=Vladimir_Ghetau

SEO Advice

By Richard Pettinger

SEO stands for Search Engine Optimization. This means trying to get more visitors to see your website. Working on sites such as Poetseers and Write Spirit I have learnt a few tips through trial and error. I am not a professional SEO but I have no products to sell these are my suggestions on things that have worked for me.

1. Choose titles words carefully. E.g a page "love" is unlikely to get any traffic from Google, there is too much competition. Creating a page called "Rumi love poems" has a much better chance of getting traffic because it is more specific

2. Getting External Links from other sites. This is very helpful for the website. It boosts its page rank. However Google is clever; it rates the quality of links. 100 links from sites who only have listings of link pages (a link farm) is pretty much useless. Getting a link in the middle of text from a good quality website with high PR is the most useful.

3. The link should be generally from related sites. A poetry site needs links from other sites. A link from Bob's Bingo is not much use.

4. Links should be natural it is not good to get 100 LINKS at once. Google thinks you've cheated. It should be a gradual process of e.g 1 a week or 1 a month. Generally buying links is not recommended, Google hates things that look like cheating. At worst your site may begin to attract penalties.

5. Links to the home page is best, but links within the site are still good.

6. Add unique content on a regular basis. This is very important and valuable to a website. It is also useful to add fresh material to the home page. There's no short cut to getting good rankings, at the end of the day you do need to have good material

7. Pages benefit from having relevant external links. E.g. A page about the poetry of Sri Chinmoy would benefit from having links to other sites about Sri Chinmoy. It is best to link to established sites with high PR (Page Rank). Linking to sites with PR = 0 is not good.

There are many rules and suggestion but the most important thing is that if your site has good unique content then it will do well, because people will be inspired to link to it without you asking. It is hard to get high rankings artificially and impossible to get high rankings overnight, it is a gradual process.

Richard is an economics teacher in Oxford and works on various websites such as Sri Chinmoy Poetry hosted by Vasudevaserva Service for Plone

Article Source: http://EzineArticles.com/?expert=Richard_Pettinger

Overview of SEO

By Bobbie Grennier

Search Engine Ranking - Optimization Strategy

Think of the Internet as the biggest library-like source of information in human history, with one major difference from a actual library. The Internet is not organized, nor is all the information out there credible. This is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who provide real information, services and products.

Why You Need Good Search Engine Ranking and Optimization Strategy

We call it being in the Top 10 of a search engine. It means your web site is listed on the front page, in the first 10 results, of any given search engine listing for your keywords ... and that's referred to as a Natural Listing or Natural Results.

In reality, your web site coming up in the top 10 of any search engine is anything but natural. Appearing in the top 10 for your business's keywords will bring in potential customers to your web site just as effectively as the businesses that pay for the Google Ads and Yahoo Ads, but it's more cost effective to you because you didn't have to pay $3-$20 per click like they did ... and remember, clicks don't mean sales, it just means someone clicked onto their web site. Also, I'm not inflating those prices ... if you want to compete with the big boys at the top of the keyword list on Google, that's what it's going to cost you. Suddenly optimizing your web site has much more importance to you doesn't it?!

Search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. Search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. You don't need to do anything, but provide them a clean web site that nicely displays your products, and close the sale (but that's another article).

Internet Users and Search Engine Search Listings

Every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. The Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. Data shows that search engine listings are the number one way to generate traffic to a web site.

Search Engine Ranking and Optimization Services

Think about it ... when you got your very first computer, hooked it up and wanted to go out onto the world wide web ... didn't you ask yourself, How do I find web sites? Then you discovered what a search engine was and from there, you relied on the search engines to give you keyword results and that's where you played on the Internet.

That's what millions of users do everyday. These are people who are not tech savvy like you and me. They use search engines as a way of sifting through the myriad of web sites out there, narrowing their search and focusing them on the top 10 results. The goal of any SEO company is to get your web site to rank in the top 10 for your set of keywords, bringing you the people who are searching for the goods and services you provide.

Good Search Engine Ranking and Optimization Strategy

SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the search engine results pages (SERP) takes an average of 1-3 months. Any SEO company will need to tweak your web site and it's content, and then wait for the search engines to make their changes. The goal is to achieve and maintain true search engine optimization and placement for your web site.

By hiring an SEO company like us, to handle your search engine optimization you will see results. A good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale.

Your web site content should both drive SEO optimized traffic to your web site and help close the sale. A good SEO Copywriter can help with both!

Search Engine Ranking and Optimization for Good ROI

ROI is the return on investment. You need to compare your ROI for the costs of placing pay per click ads (PPC) with Google and Yahoo vs. the cost of optimizing your web site to get a natural ranking.

How competitive is your market? If it's highly competitive, like the Finance market is, then you're most likely going to need to do both to make it in that business online. This is where where our SEO experience can be invaluable to you and the success of your online business.

Forrester Research reported that Over 80 percent of all Internet users reach sites through search engines. Translated, that means if your web site isn't attracting 80 percent of its visitors from search engines, you're losing out on a lot of free traffic.

A study from the NPD Group found that search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.

In unaided recall, search listings outperformed banners and buttons by three to one. More than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads.

The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. You do the math! Search Engine Optimization is clearly linked to a better ROI for your business.

Based on our own internal calculations, the current cost of getting customers through a good SEO optimization strategy is less than half of the cost of pay-per-click services such as Yahoo's Overture or Google's AdWords.

We also know that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search... because the traffic is better targeted! Not all, but most people don't want to click on the Ads and prefer to click on the organic links instead.

Search Engine Ranking and Optimization

Search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, it is very do-able if you know what you're doing. That's why you may want to hire an SEO writer.

SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it's also about trying to out-rank your competitors.

If you are new to SEO optimization and want to learn more, Wild Wolf SEO Copywriters and Wild Wolf Webmasters both have a lot of tutorials and articles regarding SEO.

About the Author: Bobbie Grennier is an SEO copywriter and web site copywriter. She publishes Webmaster Blog. Visit her web sites wild-wolf.com or http://www.wildwolf.ws.

Article Source: http://EzineArticles.com/?expert=Bobbie_Grennier